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November 20, 2004



3D signboards
I saw strange signboards at a subway station. They are the advertisements for canned coffee, and they look as if they are comming straight at me. They are printed in a three dimensional way using phologram technology. Surely they are conspicuous, but when I saw them for a minute, I felt bad as if I got seasick. Worse than that, the station was full of the signboards, and I had to walk through among them. I hope this method of advertising will not get popular. Anyway, I took the picture of the signboard which doesn't look three dimensional. I'm not sure why but it relates to an illusion of our sight.

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